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#SMWLagos2020: COOPA Powers Akwa Ibom Media Practitioners to Lagos Workshop

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#SMWLagos2020: COOPA Powers Akwa Ibom Media Practitioners to Lagos Workshop

In keeping with the need to expand the frontiers of development media engagement, members of the Conference of Online Publishers in Akwa Ibom State (COOPA) have departed the State for a workshop in Lagos State.

The weeklong Social Media Week 2020, which will have scores of prominent voices from the Akwa Ibom online media space will feature engaging sessions from reputable global media players and brands.

Noting that the outing will help members leverage on the numerous window of empowerment online media avails, the Chancellor of the group, Mr. Ifreke Nseowo assured that the programme will not only boost productivity for participants, but also help sanitize the media space in the State.

It should be noted that the Ifreke Nseowo’s led COOPA has powered over thirty media practitioners from Akwa Ibom State, for the Lagos event, which is expected to end on February 28.

#SMWLagos2020 – COOPA Powers Akwa Ibom Media Practitioners to Lagos Workshop

Social Media Week Lagos heads into it’s 8th year after a successful 2019 edition that saw over 20,000 attendees across the week and had a online social reach of 557 million.

The annual conference and festival now considered Africa’s largest tech and innovation event returns to Landmark Centre on the 24th thru to the 28th of February 2020.

SMW Lagos week-long programming focuses on ideas, trends, insights, business practices and policy that leverage technology to transform industries and communities across Africa.

HUMAN.X, SMW Lagos theme for 2020 will lead an important conversation focused on what it means to take a human-first and experience-driven approach to innovation across industries, communities and the continent.

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The current digital paradigm has connected us as Africans and enabled us to do more in business, in government and in our own lives.

However, in a hyper-connected mobile first world, human interaction and IRL experiences often take a backseat. This happens at the detriment of consumers and the communities we are looking to engage and empower.

During SMW Lagos 2020 will be discussing the importance of putting people and community at the forefront as marketers, creatives, policymakers and citizens.

SMW Lagos 2020 will  explore how reframing the approach to marketing and community engagement leads to more human focused and immersive experiences that drive culture, shift perceptions and have a meaningful impact on us aas individuals and collectively as Africans.

HUMAN.X is the 2020 global theme for all SMW cities.

In 2019, over 150 local and international organizations contributed to the event.

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